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Expert Digital Marketing for the Healthcare Industry

A survey of hospital marketers and other healthcare professionals shows that by 2013, many of these organizations will be moving from the more traditional channels of marketing such as print, radio, and direct mail to a predominantly digital marketing strategy or a mix of both.  As more hospital marketers move online, it is important for your hospital or clinic to not be left behind.

As hospital marketers make the switch to digital marketing, they are not just stopping at the usual suspects of SEO and paid search advertisements.  Increasingly, they are also turning to social media, video marketing, and mobile marketing to spread their messages and reach their target market.

It isn’t surprising that so many companies are turning to these new digital forums, either.  According to an August 2011 research study from the Pew Research Center, eight out of ten internet users turn to the internet for health care information, making it a perfect forum to reach audiences interested in learning more about hospitals and hospital care.

But while most hospital marketers understand that they need digital marketing, not all have the knowledge to create a comprehensive marketing plan with digital marketing goals and a system of strategies and budgetary or return-on-investment checks and balances.  Without a plan, results of internet marketing for hospitals can be at best hit-or-miss and at worst non-existent.

SMT, Your Healthcare Marketing Agency

Clearly, one of the most important parts of achieving your digital marketing strategy is finding a knowledgeable company to answer any questions you may have and guide you in your marketing efforts.  But finding a company that is knowledgeable about what it takes to get results in medical or healthcare marketing, specifically, can be a significant challenge.

This is where Sales and Marketing Technologies can help.  We are an internet marketing company with healthcare marketing experience, and have been in business for over 20 years.  Countless hospitals, doctors’ offices, plastic surgeons, dentists, clinics, and others in the medical field have used our services in order to stand out among the crowded healthcare results.

But we are not just experts in what it takes to get results in internet marketing.  We are also aware of the many special needs of the medical and healthcare market, such as FDA regulations and HIPAA compliance.  Our staff understands the intricacies of the healthcare industry, and will not need to be brought up to speed on who your customers are and what they need.

Sales and Marketing Technologies even offers a free initial consultation, so you can be confident you are with the right marketing partner.  Call us today at 407-682-2222 or fill out our contact form to get started today.


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